They’re currently available only via Walmart-owned Jet.com for delivery in the NYC area it’s unclear whether they’re headed for a wider rollout. Priced at $7.99, the kits “include a combination of pre-portioned spices, sauces, grains and dairy ingredients,” TechCrunch explains, and currently come in four iterations including Mexican-Spiced Chicken Quinoa Bowl and Creamy Shrimp Gnocchi. Now, it seems no one really gives a shit, and meal kit companies like Blue Apron are scrambling to save their bottom lines: The company went public in June 2017 with an initial stock price of $10, and by December 2018 its share price had dipped below $1 (it’s currently hovering around $1.38 at time of publication).īlue Apron’s latest attempt to salvage its business are something the company is inexplicably calling “Knick Knacks,” which are not your great-aunt Susan’s creepy Precious Moments® figurines but actually just cheaper meal kits that require home cooks to supply their own protein and produce. Since then, Blue Apron has tried to entice new subscribers by rolling out programs targeting different diets, including a Whole30 partnership and kits with Mediterranean diet recipes.Once upon a time, in a land called America, meal kits were the darling of the food tech sphere.

Blue Apronĭue to operational issues, Blue Apron's stock plummeted more than 78 percent since the company went public last June, and its customer count fell 15 percent from 2016.

Blue Apron is upping its game with a new line of kits available in grocery stores. Larger grocers like Albertsons and Kroger already offer meal kits from smaller companies in their stores. Amazon rolled out its own brand of delivery boxes (and in-store versions available at Amazon Go locations) in 2017, while both Walmart and Weight Watchers recently revealed lines of meal kits that will be available in grocery stores later this year. The announcement comes amid the company's struggle to retain its edge in a growing landscape of competitors. So if you really love Blue Apron meals, don't cancel that subscription just yet.

Blue Apron did not provide information on the kit pricing, where they'll be available, the types of meals, or a timeframe for the product launch.

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